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*Baseball card market changing
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U.S. star trio set to cash in on golden day at Games
*Michael Phelps wears Under Armour
*Dolphins reach deal to rename home Sun Life Stadium prior to Super Bowl
*Evernham reflects on the evolving business of NASCAR
*This time around, sports aren't recession-proof
*Cowboys, Yankees join IMG in college sports marketing venture
*Changes made, changes to come
*In N.F.L.’s Labor Talks, the Rumblings of War
*Eagles' sponsors stand by team after Vick signing
*Sports Business 101: What are the Arizona Cardinals worth?
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Video game sales in free fall
*CNBC special looks at NASCAR's future: Could Chevy and Dodge be gone?
*Backing Up an Agent’s Pitch
*Cavaliers Agree to Sell Stake to Chinese Investment Group
*Three banks set to finance Cubs purchase
*United Football League inks TV deal
*College Sports and Big Business
*The key to navigating NASCAR uncertainty: Don't panic
*What sports teaches us in business
*All-Star Game signals sign of life for NHL
*Business helps fans touch base with sports heroes
*It's Always a Numbers Game for Boras, Agent to the Stars
*In Slumping Economy, NFL Will cut About 150 Jobs
*Check out what gifts players will receive from each college bowl game
*Oscar De La Hoya: The Best Businessman in American Sports
*US$20 million game
*Values of venue naming rights can vary widely
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Competition for scholarships is a numbers game
*Shaq's arrival likely to bring big business
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Business of recruiting creates heavy web traffic
*Winners often will bend rules a bit
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Arena Football Faces Marketing Challenges, Interest from Investors
*New GNC president targets women customers
*With Vegas so close, Super Bowl gamblers may be more tempted
*WHAT’S PACERS’ NEXT PLAY? Team falls into last place in NBA home attendance 
*Baseball’s financial hot streak looks safe despite steroids scandal
*McFadden close to Nike deal
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Marketers going all out to make impression on Super Bowl audience
*'Big Daddy' now in small business
*The Business of Boxing
*The Money Game


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