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*Oscar De La Hoya: The Best Businessman in American Sports

*US$20 million game

*Values of venue naming rights can vary widely

*Competition for scholarships is a numbers game

*Shaq's arrival likely to bring big business

*Business of recruiting creates heavy web traffic

*Winners often will bend rules a bit

*Arena Football Faces Marketing Challenges, Interest from Investors

*New GNC president targets women customers

*With Vegas so close, Super Bowl gamblers may be more tempted

*WHAT’S PACERS’ NEXT PLAY? Team falls into last place in NBA home attendance 

*Baseball’s financial hot streak looks safe despite steroids scandal

*McFadden close to Nike deal

*Marketers going all out to make impression on Super Bowl audience

*'Big Daddy' now in small business

*The Business of Boxing

*The Money Game

*Battle for control of Nautilus intensifies

*
A Tempting Business

*Monday's manifesto: Roger Godell

*Goal! Nike Buys Buys Umbro

*Sports Lessons for the Business World

*The Power 100

*NBA Steals Exec Who Knows How To Play Ball In China

*Gay and Lesbian Marketing: Sports Sponsorships

*NBA to Sell NBA TV?

*Nike Puts Women Back on the Pedestal

*The Future of the Sports Agent Business

*Colleges keep turning out optimistic print journalists despite...

*Teams scalping their own tickets - fast becoming the norm

*Lessons on winning, in sports & business

*What does Tony Ponturo have to do with sports?

*WTO Says US Campaign Against Online Gaming Illegal

*Sports & Recreation Franchises Score Big

*Minor-League Ball Poses A Major Business Challenge

*Sports Entertainment A Lively Business

*Flipping a business: Mud season in the High Country

*Live From the World Congress of Sports

*NBA goes where no sports league has gone before

*Secrets of Entrepreneur Athletes


*Sports and in-game Advertising

Street & Smith's SportsBusiness Journal



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